Hotline: +1 917-477-7703 | Brand Naming of Luxury Watches
- August 30th, 2009Juliet might ask Romeo: What is in a name? However, for the serious students of the art of branding, the name of the product is no trivial matter. This is especially true in the case of luxury replica watches that spell class. If we make a study of the nomenclature of luxury watches a pattern emerges.
The first thing that strikes the attention of the scholar is the preponderance of personal names in the celebrated watches. If the names of forty great brands are studied thirty of them are named after persons. Many watches bear two names as in the case of Patek Philippe or Vacheron Constantin. So an impressive 75% of the brand names are personal names. This tendency speaks volumes of the great pride the watch makers had in their trade. Their glory in their names is not vanity; it is the glory of true contributor to the world of quality and luxury.
Montblanc Logo Inspiration
Of the forty great brands that had been studied only seven bear names of abstract qualities or concepts. In this category comes celebrated names like Omega, Zenith, Rolex, Hublot, IWC, Corum and Rado. Omega, the last Greek alphabet is symbolically associated with the idea of highest perfection. The word Zenith has astronomical connotations and stands for the highest point and certainly symbolizes excellence. Rolex is a deliberate coinage echoing the winding of watch and ideally suited for pronouncing in any language. IWC is perhaps the least romantic of all words. It is an abbreviation for International Watch Company. While Hublot is a nautical term which means a porthole, the origin of Rado is still shrouded in mystery.
A limited number of three of the forty under study have place names. They are Montblanc, Glashutte and Longines. Montblanc is the highest mountain in Western Europe and symbol of the highest possible perfection. The brands Glashutte and Longines are place names that are long associated with Swiss watch making.
There is certainly something that spells class in these names when they are associated with luxury watches. The lure for the celebrated watches are so strong that many of the companies are able to make a waiting list of customers looking for years before they get the watch in their hands. The prohibitive cost factor need not intimidate an ambitious person. Replica watches are a tempting solution with many practical advantages now that the dividing line between the real and the replica is very insignificant in quality and function. When you buy a replica watch from a vendor like ReplicaExpert.Us who is reliable and has painstakingly undertaken stringent quality checks you are making an informed decision. The difference between the real and the replica is almost non-existent that one might wonder how it could be sold at such affordable prices.
